Paul Raffaele
Client: Bushmills
Agency: Virtue Worldwide
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An exploration of off premise key visuals for Bushmills’ “Red Bush” product launch.  The art direction speaks back to Virtue’s “Red Set Go” campaign launched earlier in the year. None of these went to market in the state they are displayed here.

Design, Art Direction: Paul Raffaeles


Credits:

Art Direction & Design:
Paul Raffaele

Art Direction:
Sophia Moore 

Creative:
Heather McTavish


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