Paul Raffaele
Client: Cazadores Tequila, Bacardi
Agency: Virtue Worldwide
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A collaboration with Orly Anan.
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Cues from Mexico’s vibrant
past, Meso-American
mythology, Mexican pop
culture, her grandmother’s
home, and a little bit of
tequila are what have
inspired Israeli/Colombian
artist, Orly Anan to dream
up five surreal and beautiful
worlds for each of Tequila
Cazadores’ variants: Blanco,
Reposado, Anejo, Extra
Anejo and Anejo Cristalino.
She is an artist known or
her charming still lives and
has worked jointly with us to
imbue every piece with the
character and personality of
the country Cazadores calls home.
These altars to agave
and tequila incorporate the
art, style, and sensibilities
of Mexico from pre- to
post-colonialism. Alluring
and eye-catching, the final
suite of assets conjures up
a premium quality that is
far from the banal bottle
service popularized by other
tequila brands.
Instead, Orly’s still lifes blur
the line between advertising
and fine art. They are a
celebration of the traditions
and heritage of Mexico and
the colorful people who live
there.
Photos: Mark Alor Powell, Walter Shintani, Set Design & Art Direction: Orly Anan, Agency Art Direction: Paul Raffaele
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Signature cocktails, too.
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Our campaign photography
focuses on the person and
the place. For our product
and cocktail work, we drew
inspiration from Meso-
American myth and the
modern Mexican altar to
create a visual world that feels
as natural on a gallery wall as
it does on an outdoor mural.
Mural Photos: Colossal Media
Credits:
Agency:
Virtue Worldwide
Chief Creative Officer:
Tom Punch
Executive Creative Director:
Cameron Farrelly
Head of Design:
Heather Pieske
Creative Director:
Andy Verderosa
Senior Creative:
Julian Colucci
Creative:
Isioma Iyamah
Junior Creative:
Olivia Paschkes
Art Director:
Paul Raffaele
Designer:
Stephanie Santillan Lopez
Head of Client Services:
Jemma Downey
Account Manager:
Gabi Musayev
Program Director:
Duke Nguyen
Head of Production:
Emma Starzacher
Senior Producer:
Abby Bralove
Chief Strategy Officer:
Spencer Baim
Head of Strategy:
RG Logan
Community Manager:
Taylor Ford
Music Supervisor:
Charlotte Von Kotze
Music Coordinator:
Sarah Tembeckjian
Photographer:
Mark Alor Powell
Photo Assist:
Walter Shintani
Set Designer:
Orly Anan
oo.Agency:
Virtue Worldwide
Chief Creative Officer:
Tom Punch
Executive Creative Director:
Cameron Farrelly
Head of Design:
Heather Pieske
Creative Director:
Andy Verderosa
Senior Creative:
Julian Colucci
Creative:
Isioma Iyamah
Junior Creative:
Olivia Paschkes
Art Director:
Paul Raffaele
Designer:
Stephanie Santillan Lopez
Head of Client Services:
Jemma Downey
Account Manager:
Gabi Musayev
Virtue Worldwide
Chief Creative Officer:
Tom Punch
Executive Creative Director:
Cameron Farrelly
Head of Design:
Heather Pieske
Creative Director:
Andy Verderosa
Senior Creative:
Julian Colucci
Creative:
Isioma Iyamah
Junior Creative:
Olivia Paschkes
Art Director:
Paul Raffaele
Designer:
Stephanie Santillan Lopez
Head of Client Services:
Jemma Downey
Account Manager:
Gabi Musayev
Program Director:
Duke Nguyen
Head of Production:
Emma Starzacher
Senior Producer:
Abby Bralove
Chief Strategy Officer:
Spencer Baim
Head of Strategy:
RG Logan
Community Manager:
Taylor Ford
Music Supervisor:
Charlotte Von Kotze
Music Coordinator:
Sarah Tembeckjian
Photographer:
Mark Alor Powell
Photo Assist:
Walter Shintani
Set Designer:
Orly Anan
Duke Nguyen
Head of Production:
Emma Starzacher
Senior Producer:
Abby Bralove
Chief Strategy Officer:
Spencer Baim
Head of Strategy:
RG Logan
Community Manager:
Taylor Ford
Music Supervisor:
Charlotte Von Kotze
Music Coordinator:
Sarah Tembeckjian
Photographer:
Mark Alor Powell
Photo Assist:
Walter Shintani
Set Designer:
Orly Anan
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