Paul Raffaele
Client: Park MGM Las Vegas, a collaboration by Sydell Group & MGM Resorts International
Agency: Virtue Worldwide
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LAS VEGAS LOVE STORIES

Acknowledgements: One Show: Bronze PencilAd Age: Critics Pick

Features: Ad WeekAd AgeDazedNownessNylonThe DrumIndie Wire
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To build excitement for the new Park MGM Las Vegas hotel, we wanted to tell our story of fate, chance and love, but do so in a way that people actually care about. In our world of ever decreasing attention spans, one stat stood out.

It only takes 8.2 seconds to fall in love. That’s it. 8.2 seconds to make your heart stop. 8.2 seconds for fate to walk in and turn your whole world upside down. Collaborating with academy award winning director Michel Gondry and his brother Olivier, we made six 8.2 second love films, each filmed within Park MGM itself.

Our six feature films: “Night of the Scorpio,” “Our Infinity,” “It Is Decidedly So,” “The Big Eight,” “No Ordinary August,” and “Room 802” got the signature cinematic treatment from the Gondry’s. We released the films with the full red carpet treatment as if they were features. Not only did we have an official movie premiere in Los Angeles with a Q&A from the directors, we placed a billboard on Hollywood Boulevard, created unique posters for each, dropped a theatrical trailer and earned ourselves an official IMDB page.

I designed and art directed the film posters and title sequences.

>> Watch the six films here <<

FILM TITLE SEQUENCES:

Design, Art Direction: Paul Raffaele, Animation: Krissan Pattuglan ds


FILM POSTERS:

Design: Paul Raffaele, Art Direction: Paul Raffaele, Heather Pieske, Sophia Moore, Retouching: Jay Shen

OOH:

Photo: Meyrem Bulucek


CREDITS:


Agency:
Virtue Worldwide

Chief Creative Officer:
Cameron Farrelly

Group Creative Director:
Heather Pieske

Group Creative Director:
Trent Rohner

Creative Director:
Andy Verderosa

Creative Director:
Jean Morrow

Senior Art Director:
Paul Raffaele

Art Director:
Sophia Moore

Copywriter:
Alanna Watson

Copywriter:
Madeline Leary
Head of Strategy:
RG Logan

Strategy Director:
Quay Fox

Communications Strategy Director:
Justin Schneider

Senior Communications Strategist:
Taylor Delbridge

Music Supervisor:
Charlotte Von Kotze

Associate Account Director:
Carli Nicholas

Account Supervisor:
Hagan Rushton

Producer:
Danielle Gruden

Head of Production:
Emma Starzacher


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